- suggestion that average consumer could access design (democratic design)
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| IKEA poang chair, 1990s: $29 |
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| campana brothers, vermelha chair 1990s: $12,370 |
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| maskros lamp, assemble yourself |
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| aeron chair by don chadwick & bill stumpf, 1994 easily adjusted for variety of users unprecedented ergonomic research was very expensive when it came out "dotcom throne" |
- 1990s: fall of Berlin wall, Tiananmen square (crackdown on democracy), Nelson Mandela released, disillusion of USSR, exponential use of internet, etc.
- widespread democratization; target, ikea, crate & barrel became more ubiquitous
- making things more accessible to a wider spectrum of people
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| michael graves, architect designer contributed line of work to Target domestic products wheelchair bound--> more aware of ergonomics could create works that would be easier for those who needed |
- 1990s, target approached michael graves (starchitects- star architects- generally stayed away)
- Graves became household name in democratic design
- designers seen as fun & creating nice things, accessible; not unknowable, wild
- rise of star designers
- James Dyson:
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| target being inclusive & democractic |
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| mcqueen = avantgarde & wild yet still worked w target design trickling down to you & i |
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| advertisement, not elite fun industrial design products for all |
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| logo has become their identity, don't need their name |
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| inclusive, societal change |
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| anna sui billboard in times square took it down & created limited edition handbag ($29.99) as to not contribute plastic to environment |
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| target is major sponsor of exhibitions at cooper hewitt, national design museum |
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| origins: 1943 major expansion cultivated notion of you as the consumer participating in design process ease of construction, affordability, ease of replacing |
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| "democratic design" exhibition in Germany bright, egalitarian (scandinavia w socialist government) |
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| around the time obama was president conflates image w the campaign |
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| backlash on the notion of disposable, throwing away furniture bc easily replaceable, thrown into environment |
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| design research, cambridge massachusetts --> crate & barrel, michigan added american flair & color in Scandinavian design |
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| crate & barrel in houston |
- products available at crate & barrel
-famous designer Karim Rashid worked w them to create affordable, modern, casual design
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| garbo- karim rashid, 1990s plastic garbage can sold it via italian manufacturing firm Umbra instant hit, allowing consumers to buy design on the cheap |
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| Oh! chair by karim rashid, 1990s low cost, $39.99 simple shell & snap on legs didn't cost a lot to ship, lightweight |
- consumption- threatening or liberating?
-accumulating things
-putting things into environment
-what does the rise in distribution & availability really do?
- gijs baaker & renny ramakers: droog design
-criteria was flexible, some works were mass produced, some were statements
-got rid of tyranny of 1980s black & chrome, corporate design
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| marcel wanders, knotted chair, 1996 familiar, purity, hand craftsmanship combination of high (tech- epoxy resin) & low (references macrame) |
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| rage chair- tejo remy, 1990s acquired chair of what we discard simple, readily available materials |
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| you can't lay down your memories- tejo remy 1990s statement on excess consumption critique of the glut of objects at the market place "each drawer carries its own memories... you have to remember what you put into each drawer" |
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| milk bottle lamp- tejo remy milk crates references to dutch national identity |
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| 85 lamps- rody graumans power out of inferiority |
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| soft urn- hella jongerius traditional in form vases (associate w tangible & firm objects) made of squishy material subverts expectations via materials vase hides nothing, the traces of its making is still there scratches, bubbles, molding joints still visible shows inferiority & imperfection |
- ikea approached her about vases, she reproduced them in ceramic & sold at affordable price
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| drawing table |
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| lace table- marcel wanders 1997 epoxy resin |
- 1990s rise in phenomena of star architect & designer
-names used as marketing tools, added value
- Philippe Stark
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| child's toy |
- Jasper Morrison
- Alberto M.
- Campana Brothers
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| favela (slum) chair doesn't look comfortable, not comfortable to live in a favela |
- Karim Rashid
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| worldly designer artist |
- "the strength of designer culture... the popular idea that designers wield magic wands... reached a peak in the 1990s" --> retreat, some designers became more quiet & lowkey
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| muji design becomes widespread in late 80s/90s produce design that counters western world consumption wants to be more simple, lowkey, humble, subtly of traditional japanese design ego-less products w/o association w famous designer names designers design anonymously, w/o name associated out of packaging, you won't even know that the design is muji |
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| exquisite & understated packaging design |
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| white, simple, quiet |
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