dan friedman
willi kunz
april greiman
new wave, punk, swiss punk typography
context:
otl aicher:
-created all 1972 design identity for olympics
-evoke landscape of germany
wolfgang weingart:
-comes from swiss typography- learn rules to break rules
-rejects assumption of the grid
-credited for new wave typography at basel
-man who "shattered" swiss style
-studies/teaches at basel
-comes to U.S.
-type-setter
-accepts appointment by weingart to teach at basel
-beatles called it quits
-punk rock ascended
-nixon becomes first U.S. president to visit china
-munich hosted the 1972 olympics- mass shooting
-ken state shootings
-unrest of university campuses
-irish great strife
-watergate --> nixon resigns
-new wave design influenced by punk music
-created all 1972 design identity for olympics
-evoke landscape of germany
-comes from swiss typography- learn rules to break rules
-rejects assumption of the grid
-credited for new wave typography at basel
-man who "shattered" swiss style
- weingart spent time teaching/lecturing in U.S. --> spread the style
weingart's "disciples": |
| dan friedman |
 |
| april greiman |
 |
| willy kunz |
 |
| basel school in switzerland |
willy kunz:
-switz-born-studies/teaches at basel
-comes to U.S.
-type-setter
-accepts appointment by weingart to teach at basel
 |
| change in spacing strong underscoring boldness originally hand-printed |
 |
| contrast in type weights in same word stair-step forms letter-word-line spacing bars used as visual punctuation |
 |
| photography exhibition poster- kunz contrasting parts achieving equilibrium contrasting size of photographs but balanced mixed weight of typography diagonal text dotted grid- visible & invisible doesn't construct work on a grid starts a composition & the structure grows from there |
dan friedman:
-energetic visual language
-teaches at yale & philadelphia college of art
-inclusiveness
-felt that modernism became bland, wanted to distance self from formal constraints of modernism
-didn't feel like he fit the postmodernism label --> radical modernism: reaffirmation of idealistic roots of modernity, adjusted to include more diverse cultures
-becomes part of the "establishment"; works for pentagram
-key in brand identity for city bank
- ^wasn't a good fit, went back to teaching design
 |
| inconsistent letters/type weights inclusiveness seen in pushpin legibility replaced by readability |
 |
| tilted text |
 |
| composed of "found" visual elements kinetic, disjointed |
"In the 1960s I saw graphic design as a noble endeavor, integral to larger planning, architectural and social issues. What I realized in the 1970s, when I was doing major corporate identity projects, is that design had become a preoccupation with what things look like rather than with what they mean. What designers were doing was creating visual identities for other people - not unlike the work of fashion stylists, political image consultants or plastic surgeons. We had become experts who suggest how other people can project a visual impression that reflects who they think they are. And we have deceived ourselves into thinking that the modernization service we supply has the same integrity as service to the public good. Modernism forfeited its claim to a moral authority when designers sold it away as corporate style."
jamie reid:
-letters cut from newspapers/ ransom note type
-taking iconic photographs & adding something jarring
april greiman:
-met dan friedman & became friends
-studied w weingart
-break away from modernism
-credited for establishing new wave design in the U.S.
-combining swiss style punk w west coast mentality
-exuberance & kinetic work
-torn paper aesthetic
-bright colors
-head of design at cal arts
-pioneer of digital design: rejected idea that computers would compromise graphic design |
| kinetic photograph |
 |
| cal arts catalogue found things didn't start w grid |
 |
| cal arts poster 1977- greiman & jayme odgers |
- 1984: she lobbied to change the name from graphic design to visual communications bc "graphic design" was going to limit future designers
 |
| slight blurriness layering type to make it look like it's floating geometry shapes eccentric colors photography + typography = depth |
 |
| contesting capabilities of computer pioneer of digital design |
 |
| 1986 issue of design quarterly "does it make sense?" found images provocative gesture |
- exploration of a new generation of designs
"it's not graphic design anymore. we don't have a new name for it yet."
No comments:
Post a Comment