art nouveau
1900 paris exhibition
samuel bing
jules cheret
alphonse mucha
henri toulouse-lautrec
jugend, pan, ver sacrum magazines
lithography
chromolithography
posters:
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- art nouveau = new art
unprecedented design language/ decorative style
pan european tendency (not a movement) in design
considered the first official phase of modern movement due to letting go of all victorian era historicism & revivalism
pivotal point in design development
characterized by:
-reference to nature
-extraordinary hand craftsmanship
-eternal feminine
-lack of historical reference
-whiplash motif
- 1900: paris hosts an exhibition in which art nouveau is introduced
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| postcard showing the exhibition |
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| art nouveau- belgium |
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| art nouveau brooch |
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| art nouveau table |
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| art nouveau glass |
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| art nouveau lamp (american)- tiffany & co. impurities in glass = many colors tree-like/roots = reference to nature |
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| french art nouveau |
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| cover of german magazine lack of historicism reference to nature feminine |
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| floral style |
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| spain, barcelona |
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| danish |
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| name came from samuel bing who opened up a shop to offer designs in art nouveau style |
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| samuel bing's calling card whiplash motif in typography |
- increased trade w east (japan) that brought in different subject matter that influenced west
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| paris |
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| bing's emporium |
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| paris had a competition to design metro system entrances guimard won w art nouveau design cast iron & modern, industrial pressed glass |
-graphic artists embrace this style
posters that advertise new products & entertainments of new age
posters that advertise new products & entertainments of new age
-cheret was a lithographer & "father of modern poster"
move away from typographic letter presses
democratization of design
move away from typographic letter presses
democratization of design
- chromolithography used to make multicolor prints
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| unfettered, modern women women used to advertise products |
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| alfons mucha created striking posters advertising goods for rising middle class advertising cigarette papers |
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| advertisement for publishing house alfons mucha |
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| alfons mucha theatre poster for sarah bernhardt |
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| henri toulouse lautrec radical simplification of imagery dynamic patter of flat planes spectator just in silhouettes |
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| famous actor shown w broad flat planes of color flat planes probably due to japanese print henri toulouse lautrec |
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| jugend (german) journals increase in circulation, spreading the design style |
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| art included inside of jugend magazines |
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| pan magazine based in berlin |
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| the kiss- peter behrens hair= whiplash motif |
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| ver sacrum magazine vienna |
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| gustav klimt in ver sacrum magazine |
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| steinlen poster for printing firm shows cross-section of parisian society horizontality includes you in scene advertising a new art & century close proximity of art & commerce bold, engaging |
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