key terms:
das sachplakat (or the object poster)
lucien bernhardhans rudi erdt
otto baumberger
hans josef sachs: das plakat magazine, verein der plakat freunde (society of the friends of the poster)
julius klinger
julius gipkins
otto lehmann
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plakatstil characteristics:
bold
reductive
flat color
placing the thing/object above everything else
rejection of unnecessary ornament
eliminates narrative
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| berlin, 1900 |
entrance of goods in marketplace --> competition --> need posters
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| lucian bernhard created the priester matches poster "developed" object poster |
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| bernhard's submission to design contest |
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| bold letters, flat colors turns away from complexity of art nouveau |
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| manoli poster- bernhard sans serif "m" further simplifies the work 1910 |
- bernhard & erdt sign their mass-produced posters
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| poster for opel automobiles- hans rudi erdt |
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| german work vs. this american poster different aesthetic, pragmatic, lots of info |
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| erdt's manoli poster is a bit more fanciful than bernhard's but still reductive |
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| otto baumberger- swiss artist |
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| PKZ department store poster- otto baumberger 1920s |
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| hans josef sachs was a german dentist fell in love w this style, instrumental in spreading the style collected posters, starts a journal & society of friends of the poster fled from nazis, went to america, never regained collection |
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| das plakat magazine style spreads through dissemination of journals/magazines |
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| 1913 journal cover |
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| 1913 |
- magazine pushed forth legal issues regarding plagiarism, role of art in service of commerce
- celebrates early period of commercialization & industrialization through lens of graphic design
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| typewriter poster- bernhard |
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| bernhard |
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| bernhard |
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| gate in berlin |
- hans josef sachs= jew
dental license was taken
forbidden to own any politically motivated posters (his collection)
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| stores owned by jewish merchants were destroyed |
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| julius klinger jewish descent |
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| julius klinger |
posters in support of war effort:
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| julius klinger using sachplakat techniques story about war effort- suggested that citizens supported germany by buying bonds & it would wound the enemy |
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| bernhard poster for war loan campaign use of gothic lettering amplifies militaristic feel |
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| julius gipkins advertising exhibit of captured enemy airplanes |
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| otto lenann |
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| otto lehnann |
VS.
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| british war poster is more traditional sense of narrative victorious figure, very delacroix |
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