Thursday, September 21, 2017

de stijl: van doesburg, piet zwart, de stijl magazine

key terms:
theo van doesburg: de stijl journal
piet mondrian
piet zwart
hendrik werkman: next call magazine

de stijl:
-"the style"
-a.k.a. neoplasticism
-1917
-wanted to restore order after WWI through art
-no ideology superimposed on it
-utopian & neutral
-underlying grid (suggested order & calm)
-moved away from nationalism which they thought started WWI
-"the old is connected with the individual; the new is connected with the universal"
-pure abstraction & universality by reduction to the essentials of form & color
-vertical, horizontal
-use black, white, & primary colors
-relationship between positive & negative elements in an arrangement of non-objective forms & lines
-simplicity, rectangular forms
-avoided symmetry & attained aesthetic balance by the use of opposition
netherlands = neutral during WWI
city: leiden
tableau 2- mondrian
absolute purity
order & harmony
restore order in aftermath of WWI
complete abstraction- eliminating references to nature
primary colors
theo van doesburg
took leadership role for de stijl

van doesburg pens a manifesto
van doesburg's evolution
path towards non-objetivity
process of simplification, abstraction, purification
van doesburg starts a journal: de stijl
circulates ideas widely through europe
typeface by van doesburg
mondrian
1920
piet zwart
realized modern aesthetic could be monetized
piet zwart created this typehead for jan wils
piet zwart's own personal logo
zwart means black
self-portrait- piet zwart
piet zwart kitchen design
modular
clean, seamless lines
reduced palette
zwart's work for NKF: dutch cable manufacturing company
see vitality of dada movement & russian constructivism
zwart
zwart
zwart
zwart
limited words
zwart
english version of NKF's catalog
hendrick werkman
werkman
compacting visual information even further
werkman
experimentation w typography
ink & rollers
pages from his journal: next call

werkman
commemorate death of lenin
cover of next call- werkman
bold, limited palette
purity & clarity
calendar- werkman
  • much of werkman's work was destroyed when he was arrested by nazis
doesburg & schwitters (dada-ist) collaboration
yelling
colors of de stijl, chaos of dada
combining both styles
dadaists, constructivists, de stijl-ists get together at constructivist congress
("let's reconstruct the world")
  • 1922: van doesburg is in germany to teach at the bauhaus
garrett rietveld
rietveld
tried to translate de stijl ideas into 3D

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