filippo tommaso marinetti
words in freedom: parole in liberta’
lacerba magazine
carlo carra’
words in freedom: parole in liberta’
lacerba magazine
carlo carra’
stephane mallarme’
guillaume apollinaire
lewis carroll
fortunato depero: bolted book
marinetti:
-penned futurists' first manifesto
-tried to revive italy from stagnation
WWI:
-first mechanized war, slaughter
-became hard to justify cult of war (futurists) as cleansing agent
-marinetti lost many of his friends, key figures of futurism killed
futurism carried on a bit but carried a different tone
futurism- post WWI:
-key figure: depero
-using aesthetic ideas from futurism but put to good use to earn a living
-pens a manifesto in which he declares art of future will be advertising art
-applied to theater design, graphic design, advertising
campari:
-dynamic futurist figure
-futurism used aesthetically
fortunato depero: bolted book
- 1909: start of futurism w marinetti's futurist manifesto
- futurists are pro-war
-great war can bring great changes
-cleansing agent for stagnant society
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| italian futurists voices of the avant-garde initially literary group of revolutionaries |
-penned futurists' first manifesto
-tried to revive italy from stagnation
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| marinetti published first futurist manifesto on front page of le figuro- paris newspaper bc it's a blooming metropolis, acknowledged art center, & has greater literacy |
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| futurist evenings riotist proceedings w provocative speeches, music, literary readings |
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| streetlight glaring no muddy romanticism developed lines of stroke dynamism |
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| self-portrait- gino severini 1912 intersect w cubism |
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| riot in the galleria upheaval, anarchy jolt to complacency |
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| unique forms of continuity in space- umberto boccioni movement |
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| futurist instruments recreated sounds from modern life (squealing, banging, clanging) cacophony of sounds |
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| futurist fashion added color |
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| screens- balla decorative arts & design |
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| architecture ideas stayed on paper bc expensive to build sketch for new city |
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| typist photography photo dynamics in which they have a long shutter creating a dynamic effect |
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slap movement, motion, blurriness |
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| zang tuumb tuumb- marinetti 1912 typography experiments words in various sizes & fonts onaemonopia of artillary & bullets (marinette fought in balkan wars) no hierarchical layout/grid tradition is vanquished |
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| lacerba published intention to change book design aimed at typographical harmony of page |
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| parole in liberta: words in freedom rejected conventional roles of grammar, punctuation, syntax words could become images, take any shape, have any angle |
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| inner page of zang tuumb tuumb describing experiences of war in non-orderly way |
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| chaos, disorder, noise, clamor disruptive narrative more realistic representation of modern world |
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| interventionist demonstration: collage- carlo carra interventionists: in favor of entering WWI tempura on cardboard assembled after assassination of ferdinand |
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| alice in wonderland- lewis carroll descending type sizes & pictorial shape to create a mouse's tail 19th cent. exploration of type that predate what the futurists did |
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| mallarme |
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| experimental poetry |
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| poet: apollinaire free typography calligrams- picture poetry |
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| carra volume of futurist poetry |
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| lacerba magazine disseminating ideas typographical experiments can be seen in the magazine |
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| 1915- italy joins war & it's disastrous |
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| 2 futurist editors go to war some lost their lives |
-first mechanized war, slaughter
-became hard to justify cult of war (futurists) as cleansing agent
-marinetti lost many of his friends, key figures of futurism killed
futurism carried on a bit but carried a different tone
futurism- post WWI:
-key figure: depero
-pens a manifesto in which he declares art of future will be advertising art
-applied to theater design, graphic design, advertising
 |
| bolted book- depero 80 page catalog of advertising designs/possibilities fighting convention multicolor text, new typefaces, diff types of paper |
campari:
-dynamic futurist figure
-futurism used aesthetically
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