- italian immigrants
- lella studied in venice's school of design
- massimo studied in milan
- 1960s: massimo came to NY & started design firm- unimark international
"if you can design one thing, you can design everything"
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| did brand identity for american airlines |
HOUSEWARE DESIGN:
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| stackable, simple, democratic |
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| americans complained bc coffee would spill down handle (italians have less coffee in cups) |
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| later iteration of vignelli cups- steven heller for "sloppy americans" |
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| took the dome in venice & turned it upside down to create glassware set shows national identity |
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| dome that inspired the glassware^ |
FURNITURE DESIGN:
-geometric
-purity of form
-refinement
-attention to detail
-modern/industrial materials
-modular system
LELLA'S JEWELRY:
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| original subway map vs. vignelli map (1972) all 45 or 90 degree angles, on the grid got rid of anything above ground landmark of information design |
typefaces that he allowed:
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| brochures for national parks services unigrid system = continuity seamless, unifying design |
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| asymmetry helvetica photomontage left justified swiss style typographer in his overall design |
- donated archives:
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