jean carlu
j. howard miller
abram games
lester beall
FAP: federal art project (part of the Works Project Administration)
lester beall
FAP: federal art project (part of the Works Project Administration)
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| lester beall self taught honed career during depression absorbed european influences |
- post-war time: depression 1930s-40s
-graphic designers out of work --> had to turn to gov. for work
-FDR had a provision in the WPA (works progress administration) for graphic designers
-large public schemes: poster design (WPA federal art poster projects)
-poster to democratize design, get messages out, & employ designers
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| posters for national parks: yellowstone 1938 |
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| theatre poster WPA logo |
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| 1941 WPA poster reminiscent of moholy-nagy's portrait taken by his daughter |
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| posters w public health messages (don't drink & drive) limited palette text at different angles careful use of positive & negative space |
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| most famous graphic designer in WPA: lester beall poster design |
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| package design- beall synthesized own aesthetic sans serif type bold imagery leading proponent of modern aesthetic |
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| rural electrification program radio poster- beall encourages spread of electricity to countryside & access of radio dynamic white arrows suggesting power & energy, lighting up windows |
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| rural electrification poster- beall emotional reaction: pride- patriotic read as american flag even though that's not what it looks like european technique w american result stenciled letters |
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| a better home poster- beall |
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| running water poster- beall simple instantly recognizable for illiterate signed name, hardly noticeable |
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| wash day poster- beall rudimentary washing machine |
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| here it comes- beall russian constructivism influences |
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| PM (production manager) magazine 1937 dedicated to beall & got to create cover issue was about how european modernism was impacting designers |
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| 3 posters- beall mass produced posters shown at moma (museum of modern art) rare for graphic design to be shown at fine arts museum 3 conspicuous virtues: sense of vigorous design, modernity of style, boldness of symbolism |
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| power for defense- beall service for war effort 1940 |
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| cover for collier's magazine- beall |
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