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| new york city where paul rand grew up new york school had abstract expressionist painters |
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| paul rand |
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| photomontage simplicity |
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| photomontage, type, drawing political |
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| paul rand's book- thoughts on design |
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| clear communication playful |
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| rand's corporate work |
- paul rand was hired to do IBM's brand identity & packaging, etc.
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| westinghouse (electric corporation) w is also a circuit baord |
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| diagonal words w/ vertical logo |
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| bow= gift; makes it playful |
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| designed children's books wife wrote them |
adult book cover designs:
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