herbert matter
knoll international; hermann miller
saul bass: 1968 film: why man creates
MoMA: Museum of Modern Art, NYC
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| poland 1939 |
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| nurnberg, germany, 1945 |
^EUROPE
COMPARED TO
AMERICA:
- american graphic design built on foreign designers
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| life magazine the american & his economy |
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| organic design in home furnishing- exhibition & competition |
-design firm created in wartime period
-forward looking design firms looked to modern graphic design
-herman miller
-graphic design can be used to reinforce idea of modernity
-swiss born photographer & graphic designer who comes to U.S. after war
-pioneering use of photo montage w bold typeface
-innovative & experimental work
-hired by alexi brodevich
-works at various american magazines
-works w knoll international in all aspects of brand identity
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| knoll catalog from 1940s |
VS.
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| catalog that herbert matter created wrap around imagery aesthetically unified |
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| artistic inside catalog too |
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| tulip chair- created to get rid of slum of legs- one pedestal |
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| chimney sweeper advertisement- herbert matter |
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| cropping & use of positive/negative space biomorphic forms |
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| biomorphic shapes |
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| bertoia diamond chair bold colors angle- bird's eye view |
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| graphic design used in post-war world |
-american graphic designer
-expanded parameters of the field
-won academy award for work w film
-made film posters & corporate logos
-responsible for professionalization of movie posters
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| vertigo poster russian constructivist silhouette bold |
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| why man creates- saul bass short documentary |
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